Charli XCX lit up Times Square with the viral neon green aesthetic featured on her recently released album “brat”, making an unforgettable entrance through the TSX Broadway Stage doors (engineered by us!). The free outdoor live event, in partnership with H&M, celebrated their new Holiday Collection, with Charli’s performance broadcast across LED screens, creating a dazzling visual backdrop for the crowds below. She joined the ranks of other top artists like Post Malone, Jungkook, and Shakira, who have surprised audiences on the 18,000-square-foot LED screen system suspended 30 feet above the streets of NYC.
Behind the scenes, our entertainment team worked with BNW to engineer the tilted screen backdrop, and the lighting positioned behind the performer. The screen was mounted on modtruss frame hinged at the bottom and supported by chain hoists at the top, enabling it to tilt. Installed behind the TSX LED stage doors, the screen was designed to extend through the doors during the show and retract afterward, allowing the doors to operate without interference.